This initiative is a joint alliance of civil society and the State to build a platform to confront hatred directed at women, with broad participation from sectors of civil society, entities, social movements, football clubs, companies and unions. Among the expressions of misogyny addressed by the Initiative is the issue of raising awareness about online violence, which affects women and girls, starting from the debate about the regulation of virtual platforms so that they are effectively oriented to monitor violent actions directed at women, as well as to demonetize channels that propagate hate speech against women on their networks and an alleged male superiority.